GLuis M GarciaSTRATEGY

Bespoke media coaching

Helping leaders look and soundIn controlClear-focusedCredibleCamera-ready

Bespoke media coaching for CEOs, boards and senior executives, from “one of Australia’s most experienced and respected communications professionals.”

  • Four decades in media & communications
  • Former CEO, Cannings
Luis M Garcia, media coach, in a dark suit with arms folded

Trusted by leaders across Australia and beyond

Sydney Harbour Trust
Sydney Desalination Plant
Actuaries Institute
McDonald's
L'Oréal
Caltex
Oporto
AMP
Boral
Novo Nordisk
Brookfield
St Vincent's Health Australia
Sydney Harbour Trust
Sydney Desalination Plant
Actuaries Institute
McDonald's
L'Oréal
Caltex
Oporto
AMP
Boral
Novo Nordisk
Brookfield
St Vincent's Health Australia

One of Australia's most experienced and respected communications professionals.

Luis M Garcia as a cadet journalist in 1981

My story

Working both sides of the divide.

That clean cut kid in the black and white picture is me in 1981, on my first day as a cadet at the John Fairfax Group. Twenty years as a journalist, editor and columnist followed, then two decades advising CEOs and boards, latterly as a chief executive.

I have sat in the interviewer’s chair and the one across from it, and I bring both to every session.

The approach

Calm, considered, and built on experience

Coaching that draws on four decades in newsrooms and boardrooms, so you walk in ready.

A television studio control room during a broadcast
Luis M Garcia wearing glasses, seated
Walking into a media interview unprepared is not an option. Get it wrong and the reputational damage is considerable. Get it right and it will help enhance your credibility, trust and leadership credentials.

Luis M Garcia

What clients say

Brilliant. Great coaching, friendly, supportive and informal.

CEO, Top 200 Australian listed company

Liked the personal approach, the feedback and the delivery of the session. Five out of five.

Australian head of multinational company

Well worth the afternoon. Insightful. Great feedback.

CEO, major not-for-profit organisation

The entire team really appreciated your depth of experience and guidance. A fantastic session.

CMO, Australian financial services group

A great and productive session. We found the training really beneficial.

CEO, major Australian private company

I really enjoyed the day and I am very grateful for your coaching.

CEO, Australian Top 200 listed company

Be ready for the moments that matter.

Let's talk about preparing you and your team for the interview, the inquiry or the announcement that counts.